Feed Broker vs. Feed Distributor: What’s the Difference and Why It Matters

In any industry there are terms that are interchangeable (like power point or slide deck), while there are some that are interchanged when they shouldn’t be. For the feed industry, sometimes we see this happen when people aren’t familiar with the nuances between different roles.

The terms feed broker vs. feed distributor are often interchanged when they provide different roles to the end user. Here, we breakdown the key differences between the two important roles of feed broker and feed distributor in the industry. 

What Is a Feed Broker?

A feed broker connects buyers and sellers of feed ingredients or products. This process can include sourcing products from suppliers, negotiating the price, and leveraging their market knowledge and relationships in order to find the right fit for each customer. Customers benefit from this partnership as it gives them access to a wider range of suppliers. If they need a product or shipment that is unavailable or delayed, having a relationship with a feed broker can help them source that product elsewhere. 

What Is a Feed Distributor?

A feed distributor purchases, stores, and delivers feed products directly to customers. They  are also responsible for managing inventory and warehousing, as well as coordinating feed logistics. 

Gone are the days when people would pull up to a feed mill with their pickup truck to haul feed back to their farm. Now, moving feed ingredients from one place to another requires specific equipment designed to hold specific types of ingredients as well as larger quantities of feed as well as the logistical know-how of moving the feed - as well as storing it if necessary. The speed and size of the market has grown; therefore, so has the complexity of distributing feed at the scale required by many operations today. 

What are the Similarities and Differences Between a Feed Broker vs. Feed Distributor?

Working with a company that provides both feed brokerage and feed distribution allows for a more efficient and streamlined process for the customer in receiving the feed they need

Companies that provide the market insights of a feed broker with the operational control of a distributor provide an overall seamless experience for the customer including: 

• Streamlined sourcing and delivery

• Reduced delays and fewer intermediaries

• Better pricing opportunities

• Consistent bulk feed delivery and supply

In an industry where predictability can be difficult and consistency matters, a nimble strategy and multiple sourcing resources wins the day. We recommend looking for a provider who can do both. After all, it’s just not just about knowing where the best resources are for your feed ingredients, it’s ensuring they make it to your doorstep as seamlessly as possible. 

The Harris Crane Process 

We know the importance of reliable, trusted relationships, especially when you can’t plan for every scenario that may impact product delivery. With multiple supply points and carriers and a team that is personally accessible, we serve our clients with the highest standards. 

Do you have questions about your operation’s needs? We’re here to help you find the right solution. Contact our team today at 1-800-432-7755.

Harris-Crane, Inc. offers feed brokerages and feed distribution as part of our core services. Learn more here.